Forest and Ideagen kick off another season together

July 09, 2025

Nottingham Forest is delighted to confirm it has extended its partnership with Ideagen for the 2025/26 season.

The Nottingham-headquartered software company’s journey with the Club began in 2021, initially as proud partners of the Academy and Girls’ development teams, before becoming Official Sleeve Partner ahead of the 2023/24 season.

The continuation of the partnership will see the Ideagen logo feature on Forest Men’s, Women’s and Academy team sleeves during the upcoming season.

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We’re delighted to extend our partnership with Ideagen. Both organisations are committed to making difference to communities within Nottingham and the longevity of our partnership to date reflects our aligned company values. Our relationship with Ideagen began when the Club was in the Championship, and we’re looking forward to continuing to work closely with them as we head into European competition for the first time in 30 years.

Paul Bell, Chief Business Officer at Nottingham Forest

With a shared passion for community engagement and making a positive, long-term difference within Nottingham, this ongoing relationship will see both organisations continue to create opportunities for young people across the city.

This includes Ideagen building on its work with the Nottingham Forest Community Trust on the ‘Think Big’ programme – a powerful initiative which aims to provide secondary school students with a deeper understanding of the tech industry and inspire them to think seriously about future employment in the sector. Since its introduction in 2021, the programme has engaged over 53,500 students across 82 Nottinghamshire schools.

Focusing on using software integration to keep people safe and used by over 16,500 companies, Ideagen is one of the world’s most innovative software companies with more than 1,800 employees worldwide.

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We're delighted to continue with Forest on this incredible journey as their shirt sleeve sponsor. For me, as both a lifelong fan and CEO of Ideagen, this partnership is a real source of pride.

Success in football, like in business, is built on ambition, resilience and quality – values we live by at Ideagen and the core reason why businesses invest in our software. It’s been fantastic to support Forest through their journey so far, and we’re excited to see what this season brings as we continue to be part of their growing story.

Ben Dorks, Chief Execuitve Officer at Ideagen

As the Head of Marketing Communications, Rebecca uses her 30+ years working in media and communications to champion the safe hands who use Ideagen's software solutions. Having worked in a number of regulated industries including energy, pharmaceuticals, healthcare, criminal justice construction, high-value manufacturing, engineering and logistics, she uses this knowledge to build relationships with journalists and help them understand the challenges.