6 building blocks for creating a culture of quality

02 August 2019

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6 building blocks for creating a culture of quality

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Without creating a , your organisation might function inefficiently, or even collapse. Behind every great company is a great culture of quality – when every stakeholder from top management to shop-floor worker seamlessly embeds improvement into their daily activities.

A poor culture brings chaos and contradictions, confusion within roles and a failure to communicate. Co-ordination will be absent, decision-making slow. Employees will be frustrated and feel conflicted. And all this leads to is a poor customer experience.

Below we share what we believe are the essential building blocks for establishing a quality culture.

1)  There must be systems and structures in place

Essential to establishing a quality culture is having the necessary systems and structures to support quality improvement. Your processes need to set clear performance criteria that focus on the customer. This means:

  • Having a strong governance structure to drive quality initiatives and to ensure your organisation is held accountable for delivering against its goals
  • Identifying and eliminating potential sources of error
  • Ensuring data is analysed and reported efficiently and effectively
  • Using performance data to drive decision-making and improvement

2)  Leaders need to be advocates for quality

Commitment from leaders is the driving force for a culture of quality. Your leaders need to be clearly visible, engaged and unwavering in their support for quality improvement. This means:

  • Proactively providing all the resources needed to sustain the quality culture
  • Holding staff accountable for engaging in quality improvement
  • Clearly articulating the company's vision and values
  • Planning for quality improvement to continue should they leave the organisation

And your reward system must recognise efforts to improve quality. These incentives can favour monetary or recognition-based awards, depending on the circumstances.

Discover the cost of poor quality here

Properly advocating and supporting quality from the top down means building an effective quality ‘paradigm’ into your company culture. Consider the cultural ‘web’ elements in the diagram below, and how you can combine your own cultural elements into an environment that recognises and supports quality.

3)  Employees are empowered

Leadership must empower staff to embed quality improvement into their daily work. This means supporting change and challenging tradition.

  • Employees must feel trusted to introduce quality improvements relating to their roles
  • Leaders must ensure all employees have the skills they need to fulfil the quality aspects of their roles
  • There should be open and honest communication at all levels
  • Employees should be able to assess their own performance

4)  Build a customer-centric operation

Your organisation should operate in a 'customer-centric' way. This means:

  • Customers' needs and values are central to decision-making and daily operations
  • Employees perceive the organisation as truly customer-oriented
  • The organisation is viewed from the outside as being customer-focused, in that it not only meets customers' expectations but regularly exceeds them

When orienting your company towards full customer centricity, think about the cultural values in the diagram below and how each supports and shapes your approach to customers.

5)  Make collaborative working the norm

Your whole team should understand why quality is important and work together to solve problems. This means:

  • Teams should routinely gather to brainstorm, implement quality improvement projects and share lessons learned
  • Work groups and departments/divisions should co-operate
  • Project teams tasked with quality improvement should have a strong blend of capable people

6)  Continual improvement is natural

Continual improvement is everywhere. Your organisation should never be content with its operational performance; it should constantly strive to be better. This means:

  • Employees should routinely use quality improvement tools and methods to solve quality problems and deliver quality improvements
  • Everything should have a process focus


Find out how our quality management system can assist your business in creating a culture of quality.

Written by

Alexander Pavlovic

As Ideagen’s Marketing Executive, Alex produces targeted content to help Ideagen’s readers and customers navigate the complex world of quality, governance, risk and compliance.

Alex has worked with brands such as BT, Sodexo and Unilever and is passionate about helping businesses build a cohesive, collaborative culture of quality.

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