Corporate News

Investors in sales – Investors in the future

05 November 2021

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Ideagen, the leading provider of software solutions to businesses in highly regulated industries, has achieved it’s second Investors in Sales Award. This award is made by The Institute of Sales Professionals (ISP) to recognise businesses who commit to supporting their salespeople in maintaining the highest standards of professional and ethical conduct in their dealings with customers.

The ISP has developed a code of conduct for its members and a training and evaluation programme that supports sales professionals and their employers in compliance with its standards. The FAIR Programme (click here for more information) allows businesses to communicate to their employees and customers that they are committed to the ISP code of conduct and to setting high standards of ethical behaviour for their salespeople.

The Investors in Sales award is made to businesses where at least 75% of the salesforce have achieved their FAIR accreditation. The award remains current for two years, at which point the accreditation has to be renewed.  Ideagen was an early adopter of this programme and has just successfully renewed its accreditation.

This award comes on the back of a successful year for Ideagen. Despite difficult trading conditions in some of its markets it has seen sales growth of 16% and in the last week announced the acquisition of two new businesses to add to its growing product range.

Ben Dorks, CEO of Ideagen said “I am passionate about professionalising the sales function. The salesforce is the engine room of business growth and, as a life-long salesperson myself, I am determined to offer our salespeople the opportunity to develop their skills and to build a successful career in a profession that I love. Our membership of the ISP, the FAIR programme and the institute’s endorsement of our sales training enable us to offer a structured and professional career development plan for our salespeople. Membership of the ISP has played a valuable part in supporting our long-term growth plans.”

Congratulating Ideagen on its achievements, ISP MD, Patrick Joiner said, “Ideagen has created a high-achieving sales environment, sets high standards for its salespeople and supports them in meeting those standards. We are proud to count Ideagen among our corporate members and delighted to work with the leadership team to offer their salespeople the professional development and recognition they deserve.”

“Our investment in the future of our own people is reflected in our investment in the future of our local community.” Added CRO, James King, “We play an active role in supporting local community initiatives and sponsor the Nottingham Forest Academy and women’s’ development teams. As a business, Ideagen is focused on the development of new skills, talent and technology and our membership of The Institute of Sales Professionals is part of our strategy of investment for future success.”

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