Ideagen and Nottingham Forest have announced the expansion of their long-standing partnership, with Ideagen becoming the Official Health & Safety Technology Partner of Nottingham Forest Football Club and Nottingham Forest Netball for the 2026/27 season.
Ideagen, one of the world’s leading AI technology providers, will continue its support of Forest’s Men's, Women's and Academy teams during the 2026/27 season, while the partnership will now also include support for Nottingham Forest Netball for the first time.
Ben Dorks, CEO of Ideagen, said: "As a lifelong Nottingham Forest fan, I’m proud of how our partnership with them has grown over the past five years. What started with a shared commitment to our community has evolved into something much broader.
"Forest is a club with an incredible history and a really exciting future. We're thrilled to be part of that journey, whether that's through Think Big, supporting the club behind the scenes with our tech, or now through our association with Nottingham Forest Netball. Netball was without doubt the standout star of the show at Glasgow 2026 and we’re really pleased that we’ve been able to continue our association with an exciting, fast-growing sport through our existing relationship with Forest."
Ideagen helps organisations manage health and safety, quality, risk, and compliance across some of the world's most complex operational environments. Nottingham Forest using Ideagen health and safety technology, provides a strong foundation for the next phase of the relationship. Since first partnering in 2021, Forest and Ideagen have built a strong relationship driven by shared ambition, innovation and community impact, as Ben went on to explain:
“The continued success of Think Big remains one of the achievements we're most proud of. More than 71,000 young people have now taken part in the programme, demonstrating the impact that can be achieved when business, sport and community organisations work together to create opportunities for future generations."
As the Club continues to grow both on and off the pitch, partnerships that bring genuine expertise, innovation and community impact are increasingly important.
A key focus of the partnership remains Think Big, the pioneering programme delivered alongside Nottingham Forest Foundation, which is designed to help young people across Nottinghamshire broaden aspirations and develop skills, while highlighting career opportunities in technology and innovation. Since its introduction, Think Big has engaged more than 71,000 students across the region.
The move is a natural progression of Ideagen's involvement in netball, building on its role as Presenting Partner of the sport at the Glasgow 2026 Commonwealth Games.
Paul Bell, Chief Operating Officer at Nottingham Forest, said: "Ideagen has been a trusted partner of Nottingham Forest for many years, and we're delighted to continue this relationship.
"As the Club continues to grow both on and off the pitch, partnerships that bring genuine expertise, innovation and community impact are increasingly important. Ideagen is a global, industry-leading business, and we've already seen the positive impact its solutions can bring to our organisation and beyond.”