Taking a new product to market is a costly endeavour filled with risk. As the product moves from concept to production individuals from different departments must work in tandem and sequentially. Often large parts of the process is outsourced to supply chain partners. By employing new product introduction software, responsibilities are understood and workflows manage task dependencies.
The advantages of a repeatable new product introduction process have been incorporated in to industry specific standards such as the APQP requirement in aerospace standard AS9145.