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PPC Executive

Closing Date
Sun, 14 Jul 2019

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.

Location

East Kilbride, Glasgow

Salary

Circa £30,000, dependent on experience

Ideagen is currently looking for a Paid Search Professional to join our in-house Digital Marketing team, working exclusively on the Ideagen corporate and product brands. With an excellent portfolio of software products, Ideagen supplies some of the world's leading brands with quality, audit, safety, risk & performance management software. With more than 450 employees across multiple locations - we're one of the most exciting and fastest growing software companies in the world.

This role would suit a creative and results-driven individual with a passion for digital advertising. Based at our offices in East Kilbride, Glasgow, you will work closely with our business unit marketing executives and digital team to raise awareness of Ideagen and generate high quality leads.

Key responsibilities:

  • Assist with the creation and delivery of paid search strategy across the group
  • Manage all corporate advertising accounts for Ideagen
  • Manage paid search budget
  • Create, optimise and report on all PPC campaigns
  • Carry out regular keyword and market research and extensive planning to enhance success of existing campaigns and highlight strategic opportunities
  • Daily monitoring of all advertising accounts including; Bid Management, Negative keyword analysis, Site Extension and Call Out updates/analysis
  • Deliver regular reports & insight to senior management including recommendations for SEO strategy
  • Work with content and web design teams to ensure landing pages are effectively optimised for lead generation
  • Work with digital marketing team to ensure all advertising meets strategy requirements

To be considered for this role, you must have:

Essential:

  • At least 3 years' experience in a similar PPC role
  • Extensive experience and track record in driving successful PPC campaigns
  • Demonstrable knowledge with; Google Ads, SemRush, Search Console, Bing Ads, Microsoft Excel
  • Excellent communication skills; confident in presenting factual and analytical data to both peers and senior management
  • Excellent copy writing skills
  • Strong numeracy and data analysis skills and a keen eye for harnessing data and extracting insights to drive campaign performance
  • Natural motivation with a passion to meet and exceed targets
  • A desire to keep up to date on latest industry trends and market guidelines and search landscape

Desirable:

  • Google Adwords Certified
  • Experience using Umbraco CMS
  • Knowledge (in principle) of SEO best practise

What's in it for you?

While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as; 34 days' holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance and many more!

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.

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