Digital Marketing Manager

Closing Date
Sun, 20 Sep 2020

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.

Location

Ruddington, Nottingham

Salary

Dependent on Experience

This role is role like no other based in either our offices in Nottingham or East Kilbride, you will be responsible for ensuring the marketing KPIs align with the overall business unit and wider group targets. A digital expert, you will be comfortable managing a web design and a digital marketing team. You will have excellent communication skills and be a solutions-driven professional. You will be excited by performance and measurement and be focused on delivering group Marketing Qualified LeadS (MQL) targets as well as the attribution of these leads.

The Digital Marketing Manager will also work closely with key stakeholders, both internal and external, to ensure all digital marketing processes and systems are adhered to, as well as maintaining open communication across the group.

Day to Day

  • Formulation and direction of strategy as part of a cross-functional digital marketing team, including: Web Design, PPC, SEO, Content, Social and SEO
  • Manage, mentor and review the digital marketing team including regular reviews across a number of different functions
  • Responsible for the corporate and customer websites design and development activities
  • Reporting to middle and senior management teams on KPI targets
  • Management of digital marketing performance, lead generation and quality across the group from each digital source, including: Social Media, PPC, Website leads, Campaign landing pages
  • Work in collaborative groups with colleagues from different functional areas of the business such as product and digital marketing, customer success and sales in order to develop and execute product marketing strategy
  • Digital marketing budget tracking and management
  • Digital marketing campaign management, including optimization of content and conversions
  • Part of the marketing management team, with your fellow managers, you will help to drive improvements in ways of working and overall output across the team

Essential Skills

  • A strong leader who can mentor and inspire a team to deliver
  • Demonstrable experience of leading and managing a team to success
  • Good understanding of; SEO, PPC, Web Design and CMS (Umbraco an added bonus)
  • Digital marketing, brand marketing, content management and planning, agency management, stakeholder management, project management, team leadership, web development, content planning
  • Experience setting KPIs and reporting to middle and senior management teams
  • Exceptional planning and organisational skills with the ability to prioritise multiple projects in a complex business environment

Desirable

  • Experience in using content management system Umbraco
  • Knowledge of SEMRush and Google WebMaster Tools


What's in it for you?


While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days’ holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance and many more!

Who are Ideagen?


If you have ever flown in a plane, been in hospital, or even given blood, there is a good chance we’ve helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 550 employees in multiple locations across the UK, USA, Dubai, Malaysia and Bulgaria – not including our global Partner Network – we’re one of the most exciting and fastest growing software companies in the world.

 

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.

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