Acquisition & Retention Marketing Manager

Closing Date
Sun, 16 Aug 2020

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.


Ruddington, Nottingham


Dependent on Experience

Ideagen is growing at a rapid pace, which means our digital and marketing teams are growing. Our marketing channels are responsible for delivering thousands of leads each year, and we want to deliver even more.

Our new business prospects and customers are key to our success. We need an expert in acquisition and retention to continue our growth within our key audiences. You will be an experienced business to business marketer who thrives on understanding target markets, and creating strategies to ensure that our new business Marketing generated lead pipeline of MQLs (Marketing Qualified Leads) is strong and our customer engagement is optimised.

You will be comfortable working across global markets and managing a team of marketing experts.

Key responsibilities:

  • Ownership of the New Business and Customer marketing plans, ensuring that all activity is managed effectively
  • Working closely with other Marketing teams, including Digital and Design, you will work with your team to gather requirements for acquisition and retention campaigns and brief them into teams as required
  •  Retention - retain, upsell, cross-sell, drive value add content, drive Customer contact strategy, and touch point planning to ensure cohesive approach to our Customer marketing
  • Acquisition – create and harmonise campaigns that align to Marketing’s attributed channel activity and work to optimise MQL’s generated from the overall Marketing team
  • Ownership of internal reporting for your team and providing to Head of Marketing including the management and set up of all reporting on Salesforce and associated tools
  • Own customer data and communications and be comfortable using marketing automation tools in order to deliver key messages
  • Work with other colleagues across key teams to ensure consistent approach in the generation of MQLs (Marketing Qualified Leads) and build strong relationships with Sales
  • Own and deliver the external and internal events plan with your team, aligned with New Business and Customer objectives
  • Own and manage the Ideagen intranet platform

To be considered for this role, you must have:


  • Strong understanding of digital and marketing channels and the importance of measurement
  • Relevant qualification in Marketing
  • Experience in utilising reporting tools such as Salesforce and Pardot or similar experience in a business to business marketing role and management of a team
  • Experienced leader who can guide, advise and mentor a team
  • Confident communicator

What's in it for you?

While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as; 34 days’ holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance and many more!

Who are Ideagen?

If you’ve ever flown in a plane, been in hospital, or even given blood, there’s a good chance we’ve helped keep you safe. For nearly a quarter of a century, we’ve been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We’re not a large faceless corporation, but we’re not a fly-by-night dot com company either. With more than 550 employees in multiple locations across the UK, USA, Dubai, Malaysia and Bulgaria – not including our global Partner Network – we’re one of the most exciting and fastest growing software companies in the world.

View and Apply

By clicking ‘View and Apply’, you will be taken to our 3rd party service, from which you will be able to register and apply for the role.

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